In 2020, ASPECT produced 47 Aspectives newsletters. We do this to keep you up to date on what is happening in the sector by featuring newly released reports, news stories, professional development opportunities, and of course, our ever-popular job postings. The other day I wondered, in the turmoil of 2020, what our top stories were for the year. Through the analytics provided by our email mailer, I was able to look back at which newsletter links were clicked the most and here's what I found:
#s 1 & 2
From March 13 was the British Columbia Labour Market Outlook: 2019 Edition. Those from government who are responsible for putting together this report will be happy to know that this story was clicked 5,462 times. Coming in second, from February 11 and March 13, was the government'sGood Jobs for Today and Tomorrow Guide. Kudos to the Ministry staff for putting together a compelling read.
#3
From our December 18 newsletter, the International Labour Organization report Global guidelines on the prevention of forced labour through lifelong learning and skills development approaches came in 3rd. This surprised me as it was released on the Friday before Christmas at a time when I would expect people to want a lighter read.
#s 4 & 7
Vantage Point and their No Immunity Report: BC Nonprofits and the Impact of COVID-19 from the May 15 newsletter came in fourth. Along with the BC Pandemic Operational Plan Template, published on the same date but placing 7th for the year, it's no wonder that anything pandemic-related would spark such interest.
#s 5, 6, 8, 9, 10
The pandemic has given ASPECT the opportunity to better-connect with our members through virtual meetings and professional development opportunities. We see this in the clicks from the following:
I am delighted at the engagement and happy to see what kind of content sparks your interest. We will endeavour in 2021 to give you the information you need, when you need it!
Janet Morris-Reade
CEO, ASPECT BC
