News & Events
Pokémon Go And Employment Services
Love it or hate it, Pokémon Go is an international phenomenon.
This augmented-reality game allows users to find and capture digital Pokémon monsters and may be massive opportunity for those in the employment sector to attract unemployed or underemployed youth to their service storefront.
Take advantage of being a Pokéstop
There are two types of fixed locations in the game called Pokéstops and Gyms. These are pre-set geographical locations in the game’s map. Download the app (or check with your staff because I bet someone already has it!) and see if your office is near Pokéstop or “gym.” If there is one nearby, get out and engage with the people who show up.
- Set up a lemonade stand and offer drinks to the hunters!
- Have a gym tournament and offer an incentive to the winner!
- Create a hunt. Invite players to gather and then go on a neighbourhood hunt. Send staff along as part of the fun!
- Build your social media following by posting a sign at your storefront with a custom hashtag and get players to post their Pokémon screen captures with your hashtag and storefront.
- Set up a charging station! Chat while they charge.
Become a Lure
Use the Pokéstop or gym near your office, and download the “Lure Module” for the game. This sends out a virtual invitation to all those near the stop to come and visit for the next 30 minutes. That’s 30 minutes of youth coming straight to you for $1.39 per lure or less than $15 to arrange a lure every day for a week. Track how many youth you engage. Post it to your social media ahead of time to let people know when you will be using your lure and maximize the turnout.
Request a Pokéstop for Your Location
The maker of the game, Niantic is now accepting request from businesses to turn their location into a Pokéstop or gym. Click here to submit your request.
Early statistics from Vox.com show that the majority of fans are between 18 and 35 with 60% under the age of 25.
Shea King, a 19 year old in Victoria, downloaded the app before it was even available in Canada. “Pokémon Go has a face-to-face social aspect that I don’t get with a headset and a mic playing traditional video games at home,” says King. As these youth can typically be a hard population to reach, especially face-to-face, why not put this phenomenon to work for your agency.
Josh Vollrath, also 19 and living in Victoria, says “Pokémon Go gives me the opportunity to go out and meet people in my community and still indulge my love of video games.”
UPDATE: The makers of the game have suspended requests to become a Pokéstop or gym.